Here are the 15 point questions you should ask:


1. What is the name of the brand and website address?

2. What are the social media handles the company has and the
links to the profiles.

3. Brand colour hex code and typography (fonts names) they use for the brand.

4. Ask them about the vision and mission of the brand. How the brand is different from others?

5. Does the Company Have a Slogan or Tagline?

6. What Is Your Budget for This Project?

7. When Do You Need This Ready For Distribution?

8. Have You Worked With a Designer Before? ask about the Experience.

9. Where Is the Design Going to Be Used?

10. Who Are Your Main Competitors?

11. What is the demography (Age, Sex, Income, and Region etc.) of your audience?

12. What Do You Like or Dislike About Your Competitor’s Branding? Do You Have an Idea in Mind?

13. Do You Want to Use Existing Brand Colours or Do You Have a Colour Palette in Mind?

14. What Is the Goal of This New Project?

15. How do you want to pay (PayPal, Razor pay etc.)?